The website I'm involved with during the day recently had an enhancement go live. Looks very pretty, and is doing its thing nicely. But beneath the slick oh-so-cool exterior lies the incesteous unholy offspring of the twins Marketing and Advertising.
One day, in a flash of latte inspired, uh, inspiration M + A decide they know how to manage, if that's the word, a software development project. The warning bells should have gone off from the very first meeting I attended, there were 3 other companies involved. Or 4. Or maybe 2. Anyway, the chief guy from one of these places did something I've never seen before in an IT meeting:
He used a A4 spiral bound notebook with NO LINES, SIDEWAYS with a 2B PENCIL.
His head didn't spin 720. But I bet it can.
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